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CRM & Sales Automation

CRM & Sales Automation Company in Dubai

Part of AI & Business Automation

The costliest leak in most UAE sales teams is not lost deals — it is enquiries nobody ever worked. We build one pipeline with enforced ownership, automatic routing and follow-up that fires whether or not anyone remembers.

HubSpotZohoSalesforceOdoo

Engaging us for CRM & Sales Automation

  • Paid two-week discovery producing scope, architecture and a fixed price
  • Delivery in two-week increments to a staging URL you can open anytime
  • Named technical lead for the full engagement, Gulf Standard Time hours
  • Source code, infrastructure and documentation yours from commit one
2wk
Discovery to fixed price
1 day
Reply from an engineer
What we build

CRM & Sales Automation capabilities

Six areas we deliver in production — not a slide deck of things we could theoretically attempt.

Unified lead capture

WhatsApp, web forms, phone calls, Meta and Google Ads, marketplaces and walk-ins landing in one pipeline with the source preserved.

Scoring, dedup and routing

Automatic qualification scoring, duplicate merging, and routing by territory, product line, language or agent capacity.

SLA timers and escalation

A clock on every lead, escalation when it is breached, and a manager view of exactly where response time is being lost.

Multi-channel follow-up

Sequenced WhatsApp, email and SMS follow-up with quiet hours and the Sunday-to-Thursday week respected.

CRM implementation

HubSpot, Zoho, Salesforce, Dynamics, Odoo and Pipedrive — configured, migrated and adopted, not just licensed.

Attribution that survives scrutiny

Pipeline, conversion and channel-attribution reporting that stands up when someone asks where the budget went.

UAE context

Fixing the leaks specific to this market

Regional sales teams leak in recognisable ways. Leads arrive on a salesperson's personal WhatsApp and never reach a system, so they leave with the salesperson. Multi-branch and multi-emirate operations route by whoever answers first rather than by territory or language. Agency-run ad spend generates enquiries that nobody has an SLA on. Arabic-preferring and English-preferring customers get routed identically, then wonder why the follow-up feels off. And weekend logic built for Saturday-Sunday markets fires follow-ups on the wrong days entirely. We fix these before adding anything clever, because automation applied to a broken pipeline just breaks it faster.

Delivered across Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, Umm Al Quwain and Al Ain — and for clients operating from Business Bay, DIFC, DMCC Crypto Centre, Dubai Internet City.

Our process

How your CRM & Sales Automation project runs

01
Week 1–2

Requirements & Planning

We interrogate the brief before we price it — commercial goals, regulatory perimeter, integration reality and the constraints nobody wrote down. You leave discovery with a scoped backlog, architecture, fixed price and a delivery date we intend to keep.

02
Week 2–5

Wireframe & Design

Information architecture, wireframes, then a full design system in Figma with real content and every state designed — empty, loading, error, RTL. Prototypes go in front of real users before engineering starts.

03
Week 4–20

Development

Two-week sprints against a visible board. Every increment is deployed to a staging URL you can open on your own phone, so progress is something you use rather than something we describe.

04
Continuous

Debugging & Testing

Automated unit, integration and end-to-end suites in CI, plus manual QA on real devices, load testing, accessibility audit and — for anything touching value — independent security review.

05
Launch week

MVP Launch

Staged rollout with monitoring, alerting and rollback rehearsed in advance. Store submissions, DNS, SSL, analytics and search infrastructure are handled by us, not handed to you as a checklist.

06
Ongoing

Maintenance & Growth

SLA-backed support, dependency and security patching, performance budgets held to, and a quarterly roadmap review that ties the next build to what the data is actually telling you.

Let's talk

Ready to scope your CRM & Sales Automation project?

Send a brief and a senior engineer replies within one business day — with an honest view on scope, cost and whether we are the right team for it.

Questions

CRM & Sales Automation FAQs

Cost, timelines, compliance and the questions clients in the UAE ask us most.

Which CRM should we use?

It depends on your team size, deal complexity and budget, and we will give you a straight recommendation — including that your current one is fine and the real problem is process. Broadly: Zoho and Odoo for cost-sensitive SMEs, HubSpot for marketing-led teams, Salesforce and Dynamics where enterprise integration or complex permissions dominate.

How much does CRM automation cost?

A focused implementation with capture, routing and follow-up typically runs AED 45,000 to AED 140,000. Larger multi-branch or multi-entity programmes with deep ERP integration run higher. Licence fees are paid to the CRM vendor directly and we size them with you during discovery.

Can you migrate our existing data?

Yes — including the messy parts. Deduplication, field mapping, historical activity and attachments, with a rehearsed cutover and a rollback plan. We validate record counts and spot-check data integrity before switching anyone over.

Will the sales team actually use it?

That is the real risk, and it is a design problem more than a training one. We keep data entry minimal, capture automatically wherever possible, and build the reports managers need so the system earns its place. We also run adoption sessions and measure usage for the first quarter rather than declaring victory at handover.

Can it connect to WhatsApp?

Yes, via the official WhatsApp Business Platform, so conversations are logged against the contact record automatically. This is usually the single highest-value integration for UAE sales teams — see our WhatsApp AI agents service.